The Duplication of Viewing Law and Television Media...

The Duplication of Viewing Law and Television Media Schedule Evaluation

Robert S. Headen, Jay E. Klompmaker and Roland T. Rust
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Volume:
16
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/3150707
Date:
August, 1979
File:
PDF, 538 KB
english, 1979
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