Cultural variations in the use of marketing signals: a...

Journal of the Academy of Marketing Science 2013 / 09 Vol. 41; Iss. 5

Cultural variations in the use of marketing signals: a multilevel analysis of the motion picture industry

M. Billur Akdeniz, M. Berk Talay
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Volume:
41
Language:
english
DOI:
10.1007/s11747-013-0338-5
Date:
September, 2013
File:
PDF, 384 KB
english, 2013
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