“Greening” the marketing mix: do firms do it and does it...

Journal of the Academy of Marketing Science 2013 / 03 Vol. 41; Iss. 2

“Greening” the marketing mix: do firms do it and does it pay off?

Constantinos N. Leonidou…
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
41
Language:
english
DOI:
10.1007/s11747-012-0317-2
Date:
March, 2013
File:
PDF, 388 KB
english, 2013
Conversion to is in progress
Conversion to is failed