It’s not easy being green: the effects of attribute...

Journal of the Academy of Marketing Science 2013 / 03 Vol. 41; Iss. 2

It’s not easy being green: the effects of attribute tradeoffs on green product preference and choice

Erik L. Olson
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Volume:
41
Language:
english
DOI:
10.1007/s11747-012-0305-6
Date:
March, 2013
File:
PDF, 309 KB
english, 2013
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