Explaining costumer reactions to real stockouts

Review of Managerial Science 2013 / 07 Vol. 7; Iss. 3

Explaining costumer reactions to real stockouts

Roland Helm, Thomas Hegenbart, Herbert Endres
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Volume:
7
Language:
english
DOI:
10.1007/s11846-012-0079-8
Date:
July, 2013
File:
PDF, 407 KB
english, 2013
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