Cournot and Bertrand Competition when Advertising Rotates...

Cournot and Bertrand Competition when Advertising Rotates Demand: The Case of Honda and Scion

Tremblay, Victor J., Tremblay, Carol Horton, Isariyawongse, Kosin
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Volume:
20
Language:
english
Journal:
International Journal of the Economics of Business
DOI:
10.1080/13571516.2012.750045
Date:
February, 2013
File:
PDF, 239 KB
english, 2013
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