Disentangling the influence of attachment anxiety and attachment security in consumer formation of attachments to brands
Proksch, Michael, Orth, Ulrich R., Bethge, FranziskaVolume:
12
Language:
english
Journal:
Journal of Consumer Behaviour
DOI:
10.1002/cb.1434
Date:
July, 2013
File:
PDF, 156 KB
english, 2013