The Effects of Strategy Type on the Market...

Journal of Marketing 2000 / 10 Vol. 64; Iss. 4

The Effects of Strategy Type on the Market Orientation-Performance Relationship

Ken Matsuno and John T. Mentzer
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Volume:
64
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/3203474
Date:
October, 2000
File:
PDF, 2.82 MB
english, 2000
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