Contemporary Marketing Practices research program: a review of the first decade
Brodie, Roderick, Brodie, Roderick J., Coviello, Nicole E., Winklhofer, HeidiVolume:
23
Language:
english
Journal:
Journal of Business & Industrial Marketing
DOI:
10.1108/08858620810850191
Date:
February, 2008
File:
PDF, 141 KB
english, 2008