Perspectives on Behavior-Based versus Outcome-Based...

Journal of Marketing 1987 / 10 Vol. 51; Iss. 4

Perspectives on Behavior-Based versus Outcome-Based Salesforce Control Systems

Erin Anderson and Richard L. Oliver
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Volume:
51
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251249
Date:
October, 1987
File:
PDF, 472 KB
english, 1987
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