Data‐driven services marketing in a connected world

Journal of Service Management 2013 / 06 Vol. 24; Iss. 3

Data‐driven services marketing in a connected world

Aksoy, Lerzan, Kumar, V., Chattaraman, Veena, Neghina, Carmen, Skiera, Bernd, Aksoy, Lerzan, Buoye, Alexander, Henseler, Joerg
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Volume:
24
Language:
english
Journal:
Journal of Service Management
DOI:
10.1108/09564231311327021
Date:
June, 2013
File:
PDF, 160 KB
english, 2013
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