There Are Many Reasons to Drive a BMW: Does Imagined Ease...

Journal of Consumer Research 1997 / 09 Vol. 24; Iss. 2

There Are Many Reasons to Drive a BMW: Does Imagined Ease of Argument Generation Influence Attitudes?

Wänke, Michaela, Bohner, Gerd, Jurkowitsch, Andreas
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Volume:
24
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/209502
Date:
September, 1997
File:
PDF, 200 KB
english, 1997
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