Why Do Customer Relationship Management Applications Affect...

Why Do Customer Relationship Management Applications Affect Customer Satisfaction?

Sunil Mithas, M. S. Krishnan and Claes Fornell
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Volume:
69
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30166562
Date:
October, 2005
File:
PDF, 1.52 MB
english, 2005
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