International differences in product perception: a product...

International Marketing Review 1996 / 04 Vol. 13; Iss. 2

International differences in product perception: a product map analysis

MacKay, David B., Easley, Robert F.
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Volume:
13
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339610115773
Date:
April, 1996
File:
PDF, 39 KB
english, 1996
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