The Role of Regulatory Focus in Preference Construction

Journal of Marketing Research 2006 / 02 Vol. 43; Iss. 1

The Role of Regulatory Focus in Preference Construction

Jing Wang and Angela Y. Lee
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
43
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30163369
Date:
February, 2006
File:
PDF, 2.09 MB
english, 2006
Conversion to is in progress
Conversion to is failed