A note on the role of cause type in cause-related marketing

Journal of Business Research 2014 / 07 Vol. 67; Iss. 7

A note on the role of cause type in cause-related marketing

Lafferty, Barbara A., Edmondson, Diane R.
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Volume:
67
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2013.07.021
Date:
July, 2014
File:
PDF, 574 KB
english, 2014
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