An Analysis of Consumers' Responses to Cause Related...

Journal of Nonprofit & Public Sector Marketing 2008 / 09 Vol. 20; Iss. 2

An Analysis of Consumers' Responses to Cause Related Marketing

Hoek, Janet, Gendall, Philip
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Volume:
20
Language:
english
Journal:
Journal of Nonprofit & Public Sector Marketing
DOI:
10.1080/10495140802224977
Date:
September, 2008
File:
PDF, 239 KB
english, 2008
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