A Theoretical Model of Consumer Negotiated Pricing: An...

A Theoretical Model of Consumer Negotiated Pricing: An Orientation Perspective

Kenneth R. Evans and Richard F. Beltramini
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Volume:
51
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1251129
Date:
April, 1987
File:
PDF, 625 KB
english, 1987
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