Effects of partitioned country image in the context of...

International Marketing Review 1999 / 02 Vol. 16; Iss. 1

Effects of partitioned country image in the context of brand image and familiarity

Lee, Dongdae, Ganesh, Gopala
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Volume:
16
Language:
english
Journal:
International Marketing Review
DOI:
10.1108/02651339910257610
Date:
February, 1999
File:
PDF, 136 KB
english, 1999
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