The Persuasion Knowledge Model: How People Cope with...

The Persuasion Knowledge Model: How People Cope with Persuasion Attempts

Marian Friestad and Peter Wright
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Volume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489738
Date:
June, 1994
File:
PDF, 974 KB
english, 1994
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