![](/img/cover-not-exists.png)
The Persuasion Knowledge Model: How People Cope with Persuasion Attempts
Marian Friestad and Peter WrightVolume:
21
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489738
Date:
June, 1994
File:
PDF, 974 KB
english, 1994