Negative Returns on Positive Emotions: The Influence of...

Journal of Consumer Research 2005 / 03 Vol. 31; Iss. 4

Negative Returns on Positive Emotions: The Influence of Pride and Self‐Regulatory Goals on Repurchase Decisions

Louro, Maria J., Pieters, Rik, Zeelenberg, Marcel
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Volume:
31
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/426619
Date:
March, 2005
File:
PDF, 117 KB
english, 2005
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