Cooperative advertising in a distribution channel with...

Cooperative advertising in a distribution channel with fairness concerns

Yang, Jing, Xie, Jinxing, Deng, Xiaoxue, Xiong, Huachun
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Volume:
227
Language:
english
Journal:
European Journal of Operational Research
DOI:
10.1016/j.ejor.2012.12.011
Date:
June, 2013
File:
PDF, 366 KB
english, 2013
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