Segmentation of bank customers by expected benefits and...

International Journal of Bank Marketing 2001 / 02 Vol. 19; Iss. 1

Segmentation of bank customers by expected benefits and attitudes

Machauer, Achim, Morgner, Sebastian
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Volume:
19
Language:
english
Journal:
International Journal of Bank Marketing
DOI:
10.1108/02652320110366472
Date:
February, 2001
File:
PDF, 809 KB
english, 2001
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