Effects of Country-of-Origin and Product-Attribute...

Effects of Country-of-Origin and Product-Attribute Information on Product Evaluation: An Information Processing Perspective

Sung-Tai Hong and Robert S. Wyer, Jr.
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Volume:
16
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.2307/2489316
Date:
September, 1989
File:
PDF, 405 KB
english, 1989
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