Endorser Weight and Perceptions of Brand Attitude and...

Journal of Promotion Management 2009 / 06 Vol. 15; Iss. 1-2

Endorser Weight and Perceptions of Brand Attitude and Intent to Purchase

Westover, Michael Lea, Randle, Quint
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Volume:
15
Language:
english
Journal:
Journal of Promotion Management
DOI:
10.1080/10496490902908717
Date:
June, 2009
File:
PDF, 778 KB
english, 2009
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