Marketing Communications in Nonbusiness Situations or Why...

Journal of Marketing 1979 / SPR Vol. 43; Iss. 2

Marketing Communications in Nonbusiness Situations or Why It's So Hard to Sell Brotherhood like Soap

Michael L. Rothschild
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Volume:
43
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/1250737
Date:
January, 1979
File:
PDF, 1.71 MB
english, 1979
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