A Longitudinal Examination of Net Promoter and Firm Revenue...

A Longitudinal Examination of Net Promoter and Firm Revenue Growth

Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen and Lerzan Aksoy
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Volume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30163980
Date:
July, 2007
File:
PDF, 2.47 MB
english, 2007
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