A Longitudinal Examination of Net Promoter and Firm Revenue Growth
Timothy L. Keiningham, Bruce Cooil, Tor Wallin Andreassen and Lerzan AksoyVolume:
71
Language:
english
Journal:
Journal of Marketing
DOI:
10.2307/30163980
Date:
July, 2007
File:
PDF, 2.47 MB
english, 2007