![](/img/cover-not-exists.png)
Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and Self-Interest
Castellion, George, Markham, Stephen K.Volume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/j.1540-5885.2012.01009.x
Date:
September, 2013
File:
PDF, 50 KB
english, 2013