Perspective: New Product Failure Rates: Influence of...

Perspective: New Product Failure Rates: Influence of Argumentum ad Populum and Self-Interest

Castellion, George, Markham, Stephen K.
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Volume:
30
Language:
english
Journal:
Journal of Product Innovation Management
DOI:
10.1111/j.1540-5885.2012.01009.x
Date:
September, 2013
File:
PDF, 50 KB
english, 2013
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