“That's not my job”: Exploring the employee perspective in...

International Journal of Hospitality Management 2013 / 12 Vol. 35

“That's not my job”: Exploring the employee perspective in the development of brand ambassadors

Xiong, Lina, King, Ceridwyn, Piehler, Rico
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Volume:
35
Language:
english
Journal:
International Journal of Hospitality Management
DOI:
10.1016/j.ijhm.2013.07.009
Date:
December, 2013
File:
PDF, 1.01 MB
english, 2013
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