The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel
Yan, Ruoh-Nan, Ogle, Jennifer Paff, Hyllegard, Karen H.Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260902863221
Date:
September, 2010
File:
PDF, 187 KB
english, 2010