The impact of message appeal and message source on Gen Y...

The impact of message appeal and message source on Gen Y consumers' attitudes and purchase intentions toward American Apparel

Yan, Ruoh-Nan, Ogle, Jennifer Paff, Hyllegard, Karen H.
How much do you like this book?
What’s the quality of the file?
Download the book for quality assessment
What’s the quality of the downloaded files?
Volume:
16
Language:
english
Journal:
Journal of Marketing Communications
DOI:
10.1080/13527260902863221
Date:
September, 2010
File:
PDF, 187 KB
english, 2010
Conversion to is in progress
Conversion to is failed