Supporters or Customers? Fandom, Marketing and the...

Soccer & Society 2006 / 01 Vol. 7; Iss. 1

Supporters or Customers? Fandom, Marketing and the Political Economy of Dutch Football

Oppenhuisen, Joke, van Zoonen, Liesbet
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Volume:
7
Language:
english
Journal:
Soccer & Society
DOI:
10.1080/14660970500355595
Date:
January, 2006
File:
PDF, 126 KB
english, 2006
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