Brand in the hand: A cross-market investigation of consumer...

Business Horizons 2012 / 9 Vol. 55; Iss. 5

Brand in the hand: A cross-market investigation of consumer acceptance of mobile marketing

Rohm, Andrew J., Gao, Tao (Tony), Sultan, Fareena, Pagani, Margherita
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Volume:
55
Language:
english
Journal:
Business Horizons
DOI:
10.1016/j.bushor.2012.05.004
Date:
September, 2012
File:
PDF, 284 KB
english, 2012
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