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New Product Preannouncements and Shareholder Value: Don't Make Promises You Can't Keep
Alina Sorescu, Venkatesh Shankar and Tarun KushwahaVolume:
44
Language:
english
Journal:
Journal of Marketing Research
DOI:
10.2307/30162493
Date:
August, 2007
File:
PDF, 3.53 MB
english, 2007