A model of cause‐related marketing for “profit‐driven” and...

European Business Review 2011 / 03 Vol. 23; Iss. 2

A model of cause‐related marketing for “profit‐driven” and “non‐profit” organizations

Svensson, Göran, Wood, Greg
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Volume:
23
Language:
english
Journal:
European Business Review
DOI:
10.1108/09555341111111219
Date:
March, 2011
File:
PDF, 146 KB
english, 2011
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