Measuring political brand equity: a consumer oriented...

European Journal of Marketing 2010 / 04 Vol. 44; Iss. 3/4

Measuring political brand equity: a consumer oriented approach

Harris, Phil, French, Alan, Smith, Gareth
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Volume:
44
Language:
english
Journal:
European Journal of Marketing
DOI:
10.1108/03090561011020534
Date:
April, 2010
File:
PDF, 280 KB
english, 2010
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