Some Things Are Better Left Unsaid: How Word of Mouth...

Some Things Are Better Left Unsaid: How Word of Mouth Influences the Storyteller

Sarah G. Moore
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Volume:
38
Language:
english
Journal:
Journal of Consumer Research
DOI:
10.1086/661891
Date:
April, 2012
File:
PDF, 431 KB
english, 2012
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