A New Approach for Assessment and Comparison of Websites: Using the Modified Balanced Scorecard and Analytical Hierarchy Process
Kim, Young Hoon, Kim, MincheolVolume:
19
Language:
english
Journal:
Journal of Hospitality Marketing & Management
DOI:
10.1080/19368623.2010.493089
Date:
July, 2010
File:
PDF, 425 KB
english, 2010