COMPUTER MEDIATED MARKETING || EXPLAINING AND PREDICTING...

The Journal of Marketing Theory and Practice 2002 / SPR Vol. 10; Iss. 2

COMPUTER MEDIATED MARKETING || EXPLAINING AND PREDICTING CONSUMER INTENTION TO PURCHASE OVER THE INTERNET: AN EXPLORATORY STUDY

Ronald E. Goldsmith
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Volume:
10
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/23232646
Date:
January, 2002
File:
PDF, 1.04 MB
english, 2002
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