Measuring Brand Equity: An Evaluation of a Consumer-Based...

Measuring Brand Equity: An Evaluation of a Consumer-Based Brand Equity Scale

Judith H. Washburn and Richard E. Plank
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Volume:
10
Language:
english
Journal:
Journal of Marketing Theory and Practice
DOI:
10.2307/40470060
Date:
January, 2002
File:
PDF, 2.03 MB
english, 2002
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