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Advertising effects of songs' nostalgia and lyrics' relevance
Chou, Hsuan‐Yi, Lien, Nai‐HwaVolume:
22
Language:
english
Journal:
Asia Pacific Journal of Marketing and Logistics
DOI:
10.1108/13555851011062278
Date:
July, 2010
File:
PDF, 167 KB
english, 2010