Brand awareness–Brand quality inference and consumer’s risk...

Food Quality and Preference 2014 / 3 Vol. 32

Brand awareness–Brand quality inference and consumer’s risk perception in store brands of food products

Rubio, Natalia, Oubiña, Javier, Villaseñor, Nieves
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Volume:
32
Language:
english
Journal:
Food Quality and Preference
DOI:
10.1016/j.foodqual.2013.09.006
Date:
March, 2014
File:
PDF, 606 KB
english, 2014
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