Cause‐related marketing: how generation Y responds

International Journal of Retail & Distribution Management 2003 / 06 Vol. 31; Iss. 6

Cause‐related marketing: how generation Y responds

Cui, Yanli, Trent, Elizabeth S., Sullivan, Pauline M., Matiru, Grace N.
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Volume:
31
Language:
english
Journal:
International Journal of Retail & Distribution Management
DOI:
10.1108/09590550310476012
Date:
June, 2003
File:
PDF, 99 KB
english, 2003
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