Sourcing innovation from your customer: how multinational...

Technology Analysis & Strategic Management 2010 / 02 Vol. 22; Iss. 2

Sourcing innovation from your customer: how multinational enterprises use Web platforms for virtual customer integration

Rohrbeck, René, Steinhoff, Fee, Perder, Felix
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Volume:
22
Language:
english
Journal:
Technology Analysis & Strategic Management
DOI:
10.1080/09537320903498462
Date:
February, 2010
File:
PDF, 142 KB
english, 2010
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