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How to launch a high-tech product successfully: An analysis of marketing managers' strategy choices
Hultink, Erik Jan, Schoormans, Jan P.L.Volume:
6
Language:
english
Journal:
The Journal of High Technology Management Research
DOI:
10.1016/1047-8310(95)90016-0
Date:
September, 1995
File:
PDF, 1.10 MB
english, 1995