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Examining the influence of uncertainty on marketing mix strategy elements in emerging business to business export-markets
Helm, Roland, Gritsch, StephanieVolume:
23
Language:
english
Journal:
International Business Review
DOI:
10.1016/j.ibusrev.2013.06.007
Date:
April, 2014
File:
PDF, 546 KB
english, 2014