Multichannel Shopping Through Nontraditional Retail...

Journal of Marketing Channels 2009 / 03 Vol. 16; Iss. 2

Multichannel Shopping Through Nontraditional Retail Formats: Variety-Seeking Behavior With Hedonic and Utilitarian Motivations

Kwon, Kyoung-Nan, Jain, Dipti
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Volume:
16
Language:
english
Journal:
Journal of Marketing Channels
DOI:
10.1080/10466690802477418
Date:
March, 2009
File:
PDF, 156 KB
english, 2009
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