Hedonic and utilitarian shopper types in evolved and...

The International Review of Retail Distribution and Consumer Research 2008 / 07 Vol. 18; Iss. 3

Hedonic and utilitarian shopper types in evolved and created retail agglomerations

Teller, Christoph, Reutterer, Thomas, Schnedlitz, Peter
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Volume:
18
Language:
english
Journal:
The International Review of Retail, Distribution and Consumer Research
DOI:
10.1080/09593960802113877
Date:
July, 2008
File:
PDF, 540 KB
english, 2008
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