Churn management optimization with controllable marketing...

Expert Systems with Applications 2013 / 05 Vol. 40; Iss. 6

Churn management optimization with controllable marketing variables and associated management costs

Kim, Yong Seog, Lee, Hyeseon, Johnson, John D.
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Volume:
40
Language:
english
Journal:
Expert Systems with Applications
DOI:
10.1016/j.eswa.2012.10.043
Date:
May, 2013
File:
PDF, 725 KB
english, 2013
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