Towards a new paradigm of measurement in marketing

Towards a new paradigm of measurement in marketing

Salzberger, Thomas, Koller, Monika
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Volume:
66
Language:
english
Journal:
Journal of Business Research
DOI:
10.1016/j.jbusres.2012.02.030
Date:
September, 2013
File:
PDF, 541 KB
english, 2013
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