The influence of belonging to virtual brand communities on consumers' affective commitment, satisfaction and word‐of‐mouth advertising
Royo‐Vela, Marcelo, Casamassima, PaoloVolume:
35
Language:
english
Journal:
Online Information Review
DOI:
10.1108/14684521111161918
Date:
August, 2011
File:
PDF, 183 KB
english, 2011